Point your mobile phone camera at the color-filled square box, snap (or 'zap' in this case), and you could be on your way to winning a brand new Kia Picanto for Christmas.
Above: Babes not included!
That's just how easy it is if you want to bid for the Korean-made hatchback worth $28,000 (excluding Certificate Of Entitlement) that comes complete with a Sony in-car touch-screen DVD entertainment system.
The only challenge? Figuring out how much others are willing to bid for car and outbidding them.
Employing a 'blind auction' system, bidders are unaware of the value of the bids until the close of the auction, where the highest bidder will win the right to buy the car for the amount he or she bid. In the event that the winning bidder defaults on his or her bid, the next highest bidder will be declared the winner.
WIN HARD CASH & A HOLIDAY
In case you're not particularly keen on the auction, there is also $100 to be given away every hour (from 12pm - 10pm on weekends, 12pm - 9pm on weekdays), and return tickets on Jetstar to Macau to be won as well (4 pairs of tickets on weekends, 2 pairs on weekdays).
Sahwalludin Bin Abdul Karim, 27, is one mobile phone user who's hooked to ZapCode's easy-to-use system. He has so far already bagged himself a $50 Isetan shopping voucher from another contest, and was spotted trying his luck at winning the hourly $100 giveaway.
To see the car (and the babes) for yourself, check out the ZapCode roadshow located outside The Heeren. Bidding ends on Thursday, 29th November at 7pm.
Above: Gavian Lua, 22, won $100 barely an hour after he had 'Zapped'
'ZAP AND BID'
Above: Download, Zap, Bid
ZapCode, SPH's mobile phone technology platform that allows users to transmit and receive information, is using this promotion to get the public hooked on 'Zap and Bid', which is the latest addition to its suite of mobile marketing services.
According to Dannie Liuw, Account Manager for Zapcode, there are now 180,000 ZapCode users in Singapore with100,000 potential new users joining their ranks when a new range of Sony Ericsson phones pre-packaged with the ZapCode's Colorcam software hits the market.
To use ZapCode, users currently need to download a 30+ kilobyte application to their phone.
As proof of ZapCode's popularity, about half a million entries have been received through its various marketing and promotional activities since launching in March this year.
Although no fees are charged to mobile phone users for downloading ZapCode's Colorcam software or sending ZapCodes, users should note that regular data charges still apply and these may vary depending on each service provider.
