Not just any old Mercedes-Benz, but the S-Class (no, not for 'society', you Duh-class).
There was only vroom for the top last week at Mercedes-Benz's one-night-only Gentlemen's Club at the Divine Society Parkview Square for its S-Class owners (850 sold last year, that's north of $295,000 a unit).
Or, as Mr Eric Chan, general manager of M-B operations, said: 'These people are the pinnacle of the economy.'
The same people helping to raise the rates of the ERP?
Full-throttle prosperous laughter followed, reaching the rafters of the gothic ceiling of the Batman building, as some call it.
If you've never been to the Divine Society - so named thanks to the rumoured Taiwanese businessman owner's sense of naivete, doubtless - drop by for a peek.
It's Gotham City meets the New York Woolworths building, a breath-catcher.
Centre of attraction that night was no Batmobile but the Mercedes-Benz R-Class, a $245,000 seven-seater.
And two of the 400-plus guests took their families along to try it for size.
One of them plonked her 18-month-old boy in the boot seat. His name is Zegna.
Named for your favourite shirt, ah?
'Yes,' mother Mrs Geow exclaimed.
When you have a daughter, call her Mercedes, girl's name.
'Oh yes?'
The automophiles could not be distracted by the bevy of models, three changes of costumes, mind. Once in silver lame, then in musical Chicago bobs, finally in top hats and tails.
The invite had stressed space, luxury, performance, oops, sorry, that description fits the car.
The food was ritzy, the music and songs jazzy, the whisky Glenlivet (Scottish) and the guests came by taxi. Well, a couple did.
Peter and Stella Song, of 60-year-old Swee Lee Music Company, said: 'We take taxi because tonight we drink.'
They change car every three years.
'Every three years, Cycle & Carriage call you. Their sales people very good.'
Penang-ite Andrea Fonseka, model-actress, was host. She goes home to Kuala Lumpur to spend Chinese New Year and 'hope my father will let me drive his S-Class!'
She will soon be seen in a local movie, Carrot Cake Conversations (chai tow kway cakap-cakap).
The big boys - mostly company bosses - would have loved some (carrot cake) but had to make do with oysters and tiger prawns and sushi and sashimi. Best was the Glenlivet chocolates.
The Bellini Room band, hired for the event, played on so well, that MissTjin Lee said: 'I've hired them for my wedding in May.'