I KNOW, it's a shocking pun, but I fear I won't be the last to use it.
Jenson Button's winning performance in the Turkish Grand Prix on Sunday took him another step closer to a world championship title.
His victory took him into the realms of Formula One legends Michael Schumacher and Jim Clark, as one of only three drivers to win six of the first seven races of the season.
Added to that, he has now scored 61 of the potential 65 World Championship points so far on offer.
It is a sobering thought that had Bernie Ecclestone and Max Mosley had their way in introducing their "winner takes all", gold-silver-bronze medal, championship formula, Button would potentially have zipped up (sorry!) the title at the next race.
As it is, Button hasn't got it quite stitched up (aaargh!) yet.
Even now, a couple of non-finishes would see the Briton still having to fight to the final rounds of the title race.
Mind you, based on Button's and the Brawn GP team's performance in Turkey, they will fully deserve the title, if and when it comes to them.
Although Sebastian Vettel snatched pole position for Red Bull last Saturday, the race remained a salutary reminder that the real winning is done on the Sunday.
Vettel looked good - for the first two laps - before a mistake dropped him briefly off the outside of Turn 10 - and put him behind the flying Brawn.
However, even at that point, the race could easily have gone either way.
Red Bull have clearly developed a car that is now a match for Brawn GP in performance on the track; where they perhaps need to be a bit sharper is on the tactical front.
While Mark Webber drove a solid (for me, the drive of the day) race to a well-deserved second place, the decision of the team to switch Vettel to a three-stop strategy was a gamble which lost him two championship points, despite the German's best efforts to catch his team-mate in the closing stages.
Meanwhile, Rubens Barrichello's performance in the second Brawn revealed a chink in their armour.
Not for the first time, a mistake by Barrichello's engineers in programming the clutch release mechanism left him crawling off the startline.
The man in charge of Barrichello's car is big-name race engineer Jock Clear, who has previously taken drivers such as Jacques Villeneuve to the world championship title.
Barrichello has, however, been on the receiving end of repeated mistakes and poor tactics this year.
It cannot be helping the relationships in the team.
Certainly, the furious Barrichello's subsequent driving was more the mark of a hooligan than the sport's elder statesman.
First, he bounced off Heikki Kovalainen's McLaren, then wrecked his wing on Sutil's Force India before damage to Barrichello's gearbox from the botched start forced his retirement.
While Barrichello scored no points, he still lies second in the title chase, but the boys from Red Bull are closing in fast; Vettel is just six points behind and Webber a mere 1.5 points behind him.
Meanwhile, Ferrari and BMW continue their fight back to form, so expect them to feature in later races too.
Even were Button to continue an unopposed winning streak, it would be the Hungarian Grand Prix at the earliest before he could clinch the title.
And he probably faces more pressure in the next race than in any other this season.
Remember the "Hamilton-mania" that took over the British Grand Prix last year?
Well, this year, the British fans are switching their loyalties en-masse from the struggling world champion to their new hero, Button.
There is "home team" pressure too; the Brawn BP team is based just 10km from the track at Brackley, and engine builders Mercedes-Benz have their factory at Brixworth just 25km away.
The weight of history also sits on Button's shoulders.
If he were to win in Silverstone, he would match Nigel Mansell's 1992 feat of winning five races in a row.
That year, Mansell went on to win both the British Grand Prix and the title.
So, say, if Button were to win in Silverstone, I suspect it would delight fans around the world - not least because I promise I'll Button it.
No more shocking puns.
This article was first published in The Business Times.
