South Korean carmakers plan to cut down on the number of scantily clad models at the Seoul Motor Show hoping people will look at the cars instead.
The show, which starts in April, usually attracts thousands of camera-wielding men snapping pictures of young women models in revealing costumes whose images quickly make their way to Web sites in the world's most-wired country.
"We would rather have the spectators' attention on our cars than the attractive ladies," said Hyundai Motor Company spokesman Jake Jang.
Hyundai, which is unveiling several new models and a concept car called QarmaQ that uses lightweight plastics, will hire fewer models for the event. Its affiliate Kia will do the same.
Hyundai, with Kia, is the world's sixth-largest car maker.