LONDON/MUNICH - Following his headline performance at MINI's 50th birthday extravaganza at Silverstone in 2009, mod rock legend Paul Weller is working with MINI to create a one-off car which will be sold in a live global online auction with all proceeds going to charity.
The unique MINI Cooper was designed by Paul Weller, built in Oxford and hand-painted by MINI craftsmen. The car will be auctioned for one month from Nov 11 to raise money for charities Nordoff Robins and War Child.
Weller's inspiration for the design - which features bold pink and brown stripes across the car's entire body and is finished with a single silver line running up the bonnet and over the roof - comes from the colours in a Ben Sherman shirt he designed for the clothing brand some years ago.
"I've always loved and driven MINIs so when I was given the opportunity to design a bespoke Mini Cooper I wanted to create something that reflected the mood and colours associated with the Mod era, which was also the classic Mini's heyday," said Weller.
"I'd already expressed these colours in a shirt I designed for Ben Sherman, so it made sense to me to continue the theme using a MINI Cooper as a palate.
"I've decided to donate the car to two charities: War Child is an amazing organisation which works tirelessly to provide protection for kids who live in some of the world's most dangerous places - Iraq, Afghanistan, Uganda and DRC. Nordoff Robbins is the charity that really uses music to transform the lives of kids and adults fundraising to help and support these vulnerable people."
The bidding is under way at the auction site (www.paulwellerminiauction.com). The car will be on display in MINI's flagship showroom on Park Lane, London, for the duration of the auction.
The car is a 2009 MINI Cooper, with 17'' Crown Spoke Alloys, black leather upholstery, Bluetooth, front heated seats, and Chili Pack.
MINI UK's director Jochen Goller said: "Both MINI and Paul Weller are synonymous with the quintessential British mod scene. That's why we were the ideal match to create this unique car."
In a related development, BMW is searching for a pair of siblings to drive its international advertising campaign for a new BMW vehicle.
The search, via an online competition, started on Nov 8.
In line with the slogan of "One Origin. Two Originals", BMW is interested in finding two siblings who, despite having the same family background, have totally different personalities. The focus will be on the individuality of the applicants. The competition is open to brothers, sisters, half-siblings and step-siblings. The siblings must be of the same gender.
Applications may be submitted by an online form until Dec 15.
As the new faces of an international BMW advertising campaign, the winners of the casting competition will be the lead characters in print ads, a TV spot and short episode clips for the web. The photo shoots and film recordings will be carried out in a number of exciting locations over the coming year.
Anyone who is interested can submit their applications at www.2originals.com. Photos or videos of the candidates, along with address, date of birth and height, must be provided. The most important aspect of the application is a detailed description of the various characteristics that typify the siblings.
Once the application deadline has expired, all the entries will be assessed and the official winning pair selected: All the participants considered eligible will first be interviewed by telephone and a number will then be invited to a live casting session, after which the decision will be made.
The winning pair will be selected by a jury from BMW, the advertising agency supporting the campaign and an internationally recognised casting specialist.