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SINGAPORE - Oil company Shell will stop displaying pump prices at petrol station entrances to the disappointment of the Consumers Association of Singapore (Case).
Motorists can now only be informed of fuel-price changes when they drive up to a pump island or via oil companies' websites.
Speaking to the Straits Times, Case executive director Seah Seng Choon expressed disappointment at Shell's latest move. He said that it is a step backwards in terms of transparency.
The move, which ends Shell's solo campaign to raise price transparency in the industry, came after research showed that customers prefer information on services and products at stations instead of prices.
Shell's general manager of retail and operations Dawn Phang told the paper that the company engaged an external research company to conduct reasearch on consumer preferences.
The research company conducted focus-group discussions and interviews but Phang declined to reveal how many were polled.
Shell has already started removing price boards from its 60 station entrances.
dassa@sph.com.sg
 
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