MERCEDES-BENZ dealer Cycle & Carriage has garnered over 100 bookings for the new C-class, well before the launch of the car next month. It has converted the Maybach lounge at its Mercedes brand centre into a C-class corner, where customers are given an audio-visual presentation of the car.

The new model starts from $156,888 - some $25,000 more than what the last unit of the outgoing model was sold for two months ago.